---
title: Billing & Credits
description: Understand Brand Stack's credit-based pricing, subscription plans, and credit packs.
---

Brand Stack uses a simple credit system. Every AI action costs a clear number of credits. No per-seat fees — all plans include unlimited users.

## What costs what

| Action | Credit cost |
|--------|-----------|
| Generate a Brand Stack (existing brand, URL) | 1 credit |
| Generate a Brand Stack (new brand, invent) | 4 credits |
| Generate a persona | 3 credits |
| Generate a document | 1 credit |
| Chat message (persona chat) | 0.1 credits |
| AI editor tools (rewrite, expand, etc.) | 0.5 credits |
| Export and publish | Free |
| Browse community content | Free |

Brand Stack generation costs are shown as a live preview before you click Generate. For existing brands (URL mode), the cost is 1 credit — extraction only. For new brands (invent mode), the cost is 4 credits — brand invention, logo concept planning, and logo image generation. See [Generating a Brand Stack](/brand-stacks/generating-a-stack) for details.

## Plans

### Free
- **10 credits** (one-time grant)
- Unlimited users
- AI persona generation
- Community publishing

### Starter — $9/month
- **30 credits** per month
- Unlimited users
- Persona skills export
- Buy more credits anytime

### Pro — $19/month
- **70 credits** per month
- Unlimited users
- Everything in Starter

### Agency — $49/month
- **300 credits** per month
- Unlimited users
- 1-month credit rollover
- Everything in Pro

### Business — $149/month
- **1,000 credits** per month
- Unlimited users
- 3-month credit rollover
- Admin controls and usage reports
- Everything in Agency

All paid plans offer **20% off with annual billing**.

## Credit packs

Need more credits without changing plans? Buy a credit pack:

| Pack | Credits | Price | Per credit |
|------|-------|-------|----------|
| Micro | 5 | $5 | $1.00 |
| Small | 18 | $15 | $0.83 |
| Medium | 55 | $40 | $0.73 |
| Large | 150 | $100 | $0.67 |
| Bulk | 400 | $250 | $0.63 |

Credit packs are one-time purchases. Credits from packs never expire while your workspace is active.

## Managing your subscription

Go to **Settings → Billing** in your workspace to:
- View your current plan and credit balance
- Upgrade or change your plan
- Buy credit packs
- View usage history