---
title: Downloading Brand Stack Assets
description: How to download logos, favicons, and other brand assets from your Brand Stack. Covers single-file downloads, section zip downloads, and where assets come from.
---

Every Brand Stack generates a set of production-ready logo and favicon assets you can drop directly into your project. Here's how to get them.

## Downloading logos

On your Brand Stack detail page, scroll to the **Logos** section. You'll see variant tiles for each generated or sourced logo:

- **Primary mark** — The main brand symbol
- **Wordmark** — Brand name in typography
- **Monogram** — Lettermark or condensed mark

**Download all:** Click the **Download** button at the top of the Logos section. All variants zip up and download as `{stack-slug}-logos.zip`, with each file named by variant type.

**Download one:** Each tile has a download icon in the top-right corner. Click it to save just that variant.

## Downloading favicons

Scroll to the **Favicons** section. Brand Stack generates multiple sizes for different contexts (browser tab, app icon, touch icon).

**Download all:** Click the **Download** button at the top of the Favicons section. All sizes zip up as `{stack-slug}-favicons.zip`.

**Download one:** Hover over a favicon tile to reveal the download button, then click to save that size.

## Where logos come from

For **existing brand** stacks (generated with a URL), logos are sourced in this order:

1. **Your upload** — If you attached a logo when generating the stack, it takes priority over everything else
2. **Simple Icons** — A community-maintained library of brand-canonical SVG marks for thousands of well-known companies
3. **Clearbit** — A logo CDN indexed by company domain
4. **Favicon** — The brand's site favicon as a last resort for the primary mark

If all sources miss, Brand Stack produces wordmark and monogram type variants using the brand's typography and colors instead of generating a fabricated mark.

For **new brand** stacks (generated by description), logos are produced by AI from the brand's visual identity, unless you attached your own logo when generating.

## Downloading the full bundle

Click the **Download** button at the top of the Brand Stack detail page to open the bundle builder. Before the zip is created, a modal lets you choose exactly what to include:

- **Identity & Strategy** — The text fields: mission, positioning, values, voice, typography
- **Color tokens** — `tokens.css` with the full OKLCH-derived variable set for light and dark themes
- **Logos** — Generated and sourced brand marks
- **Favicons** — All favicon sizes
- **Skills files** — `skills.md` and the structured context files for AI coding tools
- **Mockups** *(opt-in)* — Photographic mockups from the Mockup Studio
- **Persona images** *(opt-in)* — Generated persona profile and environment photos
- **Brand uploads** *(opt-in)* — Any images you uploaded when generating the stack

Heavier categories (mockups, persona images, brand uploads) are opt-in by default so the standard download is a clean, lightweight AI handoff bundle. File counts and byte estimates show next to each category before you build.

**Presets** let you skip the checkboxes: "AI handoff" selects everything an AI coding agent needs; "Full archive" selects everything.

The full bundle is what you'd drop into a repo or hand off to an AI coding agent. It includes everything the [MCP Connector](/mcp) serves through your AI tools, in a portable format.

## File formats

| Asset | Format |
|-------|--------|
| Logo marks | SVG (when sourced from Simple Icons) or PNG (when AI-generated) |
| Wordmarks / monograms | SVG |
| Favicons | PNG (multiple sizes) |
| Tokens | CSS variables (`tokens.css`) |
| Skills | Markdown (`skills.md`) |

## Related

- [Generating a Brand Stack](/brand-stacks/generating-a-stack)
- [MCP Connector](/mcp) — Use Brand Stack context in your AI tools
- [Billing & Credits](/billing)