---
title: Brands
description: Generate comprehensive brand identity guidelines from any URL. Extract colors, typography, voice, messaging, and visual direction in seconds.
---

Brand profiles are living reference documents that capture everything about a brand's identity. Paste a URL and Brand Stack analyzes the site to extract color palettes, typography, voice and tone, messaging frameworks, and visual direction.

## What's in a brand profile

Each brand profile includes:

- **Brand Story** — Origin, mission, and narrative arc
- **Messaging** — Taglines, value propositions, and key messages
- **Colors** — Primary, secondary, and accent palettes with hex codes
- **Typography** — Font families, weights, and hierarchy
- **Voice & Tone** — Communication style, personality traits, and writing guidelines
- **Visual Direction** — Design principles, imagery style, and layout conventions
- **Brand Audit** — Scoring across consistency, differentiation, and clarity
- **Audience** — Target segments linked to your persona sets
- **Logos** — Collected from multiple sources with download options

## Creating a brand profile

1. Navigate to **Brand** in the workspace sidebar
2. Click **Create Brand**
3. Paste any website URL
4. Brand Stack analyzes the site and generates a complete brand profile

Brand extraction costs **1 credit**. You can regenerate individual sections if you want a different take.

## Exporting brand guidelines

Export your brand profile in multiple formats:

- **PDF** — Multi-page brand guidelines document with all sections
- **CSS Variables** — Copy-paste color and typography tokens
- **Tailwind Config** — Ready-to-use Tailwind CSS configuration
- **JSON** — Structured data for programmatic use
- **Markdown** — Plain text for documentation

Free users can view all content. Exporting requires a Brand Stack account.

## Publishing and sharing

Share brand profiles with your team or the Brand Stack community:

- **Internal sharing** — Copy a view-only link for stakeholders
- **Community publishing** — Make your brand profile discoverable at [/community/brands](https://brandstack.dev/community/brands)
- **Unpublish** — Remove from community visibility at any time

See [Publishing & Community](/community) for more details.

## Quick links

- [AI Logo Generation](/brands/logo-generation) — Generate logos with AI
- [Publishing & Community](/community) — Share your work publicly
- [Billing & Credits](/billing) — Credit costs for brand features