---
title: Templates
description: Over 111 premium document templates across 9 categories, each designed around industry best practices for product, marketing, research, sales, and design teams.
---

Brand Stack includes over **111 templates** across 9 categories. Templates aren't empty outlines. They're structured questionnaires that capture the right inputs, then generate comprehensive documents using your persona context as the foundation.

## Template categories

### Product
PRDs, feature specs, user stories, product briefs, roadmap summaries, and prioritization frameworks. Built for PMs who need to articulate what to build and why, grounded in customer needs.

### Marketing
Messaging frameworks, positioning statements, content briefs, editorial calendars, launch announcements, and email sequences. Every piece speaks in the language your personas actually use.

### Competitive Analysis
Battle cards, competitor profiles, feature comparison matrices, and market landscape overviews. Grounded in what your specific customers value, not just generic feature lists.

### Research / CYR (Customer Your Research)
Interview guides, survey designs, research summaries, insight synthesis docs, and user journey maps. Start with your persona hypotheses and build from there.

### Design
Design briefs, UX audit reports, information architecture docs, wireframe annotations, and accessibility reviews. Anchored in the goals and behaviors of the people who'll actually use what you're designing.

### Sales
Battle cards, discovery call scripts, objection handling guides, proposal templates, and deal qualification frameworks. Tailored to how your buyer personas think and make decisions.

### Business
Business cases, investment memos, market sizing analyses, partnership proposals, and strategic plans. Grounded in real customer data, not assumptions.

### Product Ops
Process documentation, team playbooks, onboarding guides, and workflow specs. Structured for clarity and repeatability.

### Custom
Start from scratch with your own structure. Brand Stack still uses your linked persona and product context to generate focused content.

## Example documents by team

### For product teams
- **Product Requirements Document** — Feature scope, user stories, and acceptance criteria grounded in real JTBD
- **Product Brief** — One-page summary of what you're building and why, tied to specific persona needs
- **Prioritization Framework** — Score features against what your customers actually value most

### For marketing teams
- **Messaging Framework** — Value propositions, taglines, and proof points written in your customers' language
- **Content Brief** — Topic, angle, target persona, key messages, and SEO considerations in one doc
- **Go-to-Market Plan** — Launch strategy, channel mix, and messaging matrix aligned to specific buyer segments

### For research teams
- **Interview Guide** — Questions designed to validate or challenge specific persona hypotheses
- **Research Summary** — Synthesize findings into actionable insights linked to persona profiles

### For sales teams
- **Battle Card** — Competitor positioning from the perspective of what your buyers care about
- **Discovery Call Script** — Questions that uncover the pain points and priorities your personas experience

### For design teams
- **Design Brief** — Project goals, constraints, and success criteria anchored in user behavior

## Requesting new templates

Don't see what you need? Click **Request a template** in the templates page to suggest new ones.