---
title: Getting Started
description: Set up your Brand Stack workspace and start generating AI personas, documents, and projects in under five minutes.
---

New to Brand Stack? These guides walk you through everything from creating your account to generating your first customer insights.

## Guides

- **[Create Your Account](/getting-started/create-account)** — Sign up, set up your workspace, and invite your team
- **[Your Workspace Home](/getting-started/workspace-home)** — Tour your dashboard, recent work, and quick actions
- **[Your First Persona Set](/getting-started/first-persona-set)** — Generate research-backed customer personas from a URL or description
- **[Explore a Persona](/getting-started/explore-persona)** — Tour the persona profile, chat with your customer, and add research sources
- **[Create Your First Document](/getting-started/first-document)** — Pick a template and generate a persona-grounded research document
- **[Start a Project](/getting-started/first-project)** — Link personas, products, and documents into a focused workspace

## How Brand Stack works

1. **Define your product** — Paste a URL or describe what you're building
2. **Generate personas** — AI creates research-backed customer profiles you can talk to
3. **Create documents** — Use 111+ templates to generate briefs, analyses, and strategies grounded in your persona data
4. **Organize in projects** — Link everything together so context flows between personas and documents

Every AI action uses [credits](/billing). New workspaces start with **10 free credits**, enough to generate 3 personas and a couple of documents.