---
title: Start a Project
description: Link your personas, products, and documents into a focused workspace where context flows into everything you create.
---

Projects tie everything together. When personas, products, and documents live in one project, every document you generate draws from the full context of your customer research.

## Create a project

### From the sidebar

1. Navigate to **Projects** in the sidebar
2. Click **New Project**
3. Name your project (e.g., "Q2 Product Launch" or "Enterprise Segment Research")
4. Select which product it relates to
5. Brand Stack automatically links the product's personas

### From a product page

Open any product and click **New Project**. The product and all its personas are linked automatically. This is the fastest path if you're already looking at the product you want to work on.

## Add documents

Inside your project, click **Create** to generate a new document, **Upload** to add an existing file, or **Add** to link a document from elsewhere in your workspace.

Documents created inside a project automatically use the linked persona and product context during generation. This is the key advantage: a competitive analysis written inside a project evaluates competitors through the lens of what your specific customers value, not generic feature comparisons.

## Project ideas

Here are a few ways to use your first project:

### Quick start: Strategy kit
Create a project for your product's primary audience. Generate three documents:
1. **Product Brief** — What you're building and why
2. **Competitive Analysis** — How alternatives compare from your customer's perspective
3. **Messaging Framework** — Value propositions in your customer's language

Three documents, 3 credits, and you have a grounded strategy kit in minutes.

### Research sprint
Spin up a project to consolidate customer research. Link your personas, upload interview transcripts via the persona [Sources tab](/personas/collaboration), and generate an Interview Guide and Research Summary. Everything lives in one place.

### Feature development
Create a project for a major feature. Link the personas who'd use it most. Generate a PRD and user stories that reflect real customer goals, not assumed requirements.

## Sharing

Projects can be published to the [Brand Stack community](https://brandstack.dev/community/projects) where other teams can discover and learn from your approach to customer understanding.

## What's next

You've covered the fundamentals: personas, documents, and projects. Explore the rest of the docs to go deeper:

- [Persona Chat](/personas/chat) — Test ideas in conversation with your customers
- [AI Editor](/documents/ai-editor) — Refine documents with AI-powered tools
- [Templates](/documents/templates) — Browse all 111+ document templates
- [Billing & Credits](/billing) — Understand credit costs, plans, and credit packs