---
title: Brand Stack Documentation
description: Learn how to use Brand Stack to generate AI personas, build brand identities, chat with your customers, and create research documents.
---

Welcome to the Brand Stack documentation. Here you'll find guides on every feature, from creating your first persona to generating brand guidelines and exporting context for AI coding tools.

## What is Brand Stack?

Brand Stack is an AI persona platform for product teams. Paste any product URL and Brand Stack generates research-backed customer personas you can talk to, create documents from, and share across your team. Add brand identity analysis, community publishing, and AI agent integrations for a complete customer understanding workflow.

## Quick links

- [Getting Started](/getting-started) — Create your account and generate your first personas
- [Personas](/personas) — Create, chat with, and export AI personas
- [Brands](/brands) — Generate brand identity guidelines from any URL
- [Projects](/projects) — Link personas, products, and documents into focused workspaces
- [Documents](/documents) — Generate research docs from 111+ templates in seconds
- [Publishing & Community](/community) — Share your work publicly
- [Billing & Credits](/billing) — Understand credit-based pricing and credit packs
- [MCP Connector & API keys](/mcp) — Programmatic access to your Brand Stack data