---
title: Personas
description: Create research-backed AI personas you can talk to, collaborate around, and use as context for every document and strategy your team creates.
---

Personas are the core of Brand Stack. Each persona is a detailed, research-backed customer profile you can chat with, annotate with your team, and strengthen with your own research data.

## What you can do with personas

- **[Create personas](/personas/creating-personas)** — Two creation paths based on whether you know your target user
- **[Explore persona profiles](/personas/persona-profiles)** — Full research documents with demographics, JTBD, behavioral insights, and narrative
- **[Chat with personas](/personas/chat)** — Talk to your customers in character to test ideas and validate messaging
- **[Collaborate with your team](/personas/collaboration)** — Comments, real-time editing, and research sources to refine profiles together
- **[Export for coding agents](/personas/skills-export)** — Structured skill files for Cursor, Claude Code, and other AI tools

Each persona costs **3 credits** to generate.