Brand Stack Documentation

Learn how to use Brand Stack to generate AI personas, build brand identities, chat with your customers, and create research documents.

Welcome to the Brand Stack documentation. Here you’ll find guides on every feature, from creating your first persona to generating brand guidelines and exporting context for AI coding tools.

What is Brand Stack?

Brand Stack is an AI persona platform for product teams. Paste any product URL and Brand Stack generates research-backed customer personas you can talk to, create documents from, and share across your team. Add brand identity analysis, community publishing, and AI agent integrations for a complete customer understanding workflow.

Quick links

• Getting Started — Create your account and generate your first personas
• Personas — Create, chat with, and export AI personas
• Brands — Generate brand identity guidelines from any URL
• Projects — Link personas, products, and documents into focused workspaces
• Documents — Generate research docs from 111+ templates in seconds
• Publishing & Community — Share your work publicly
• Billing & Credits — Understand credit-based pricing and credit packs
• MCP Connector & API keys — Programmatic access to your Brand Stack data