Explore a Persona

Tour the persona profile page. Chat with your customer, read their research profile, add comments, and upload your own research sources.

Click on any persona in your workspace to open their full profile. This guide walks you through what you’ll find and how to use it.

The profile

The main content area is a rich research document covering every aspect of your persona. Scroll through sections including demographics, professional background, goals, challenges, jobs to be done, behavioral insights, and a “day in the life” narrative.

This isn’t a static card. It’s a full text editor. You can edit any section, add your own notes, or restructure content. Changes save automatically and are visible to your entire team.

For a complete list of profile sections, see Persona Profiles.

The right panel

The right side of the page has a collapsible panel with four tabs. Each one gives you a different way to interact with the persona.

Chat

Click the Chat tab (sparkle icon) to talk directly to the persona. They respond in character based on their full profile.

Try asking:

“What’s the most frustrating part of your workday?”
“How would you evaluate a new tool like ours?”
“What would make you switch from your current solution?”

Each message costs 0.1 credits. Learn more about persona chat →

Comments

Select text in the profile and click the Comments tab to start a thread. Your team sees comments in real time and can reply. Use this to flag questions, share observations, or coordinate across product, marketing, and design.

The Contents tab shows a table of contents built from the profile’s headings. Click any section to jump directly to it. Also shows persona properties (product, archetype, key metadata) for quick reference.

Sources

The Sources tab (labeled “Research” in the navigation) lets you strengthen the persona with your own data:

Upload files — Attach interview transcripts, survey results, or research reports
Add from Documents — Link existing Brand Stack documents as reference material
Regenerate — Rebuild the profile incorporating your uploaded sources

Start with the AI-generated profile, then layer in real research over time. The more sources you add, the more grounded the persona becomes.

Learn more about collaboration and research →

What’s next

Now that you know your way around a persona, it’s time to put that context to work. Head to Create Your First Document →