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Brand Stacks

Generate a complete, engineering-ready brand identity bundle from a URL or a brief description. Strategy, voice, visual identity, logos, and skills files — all in one place.

A Brand Stack is a complete brand identity bundle. Give Brand Stack a URL or a short description of what you’re building, and it generates the full set of brand assets your team needs to ship a coherent brand everywhere your product lives.

What’s in a Brand Stack

Each Brand Stack is organized into layers that build on each other:

  • Identity — Brand name, one-liner, mission statement, positioning, and about copy
  • Strategy — Core values, industry category, and product type
  • Voice — Voice descriptors, tone of voice, writing samples, and vocabulary guidance
  • Visual identity — Color palette with named roles (primary, surface, accent), typography pairings
  • Logos — Brand mark, wordmark, and monogram variants, sourced from the brand’s actual assets when available
  • Favicons — Multiple sizes ready for production use
  • Skills files — Structured context files that let AI coding tools like Claude, Cursor, and Codex generate work in your brand’s voice

Two ways to generate

Existing brand (URL mode): Paste any website URL and Brand Stack extracts the brand’s identity from the site. For well-known brands, it combines the scraped content with its general knowledge of the brand to produce a complete result even if the site has minimal text. Logos are sourced from public brand databases (Simple Icons, Clearbit) before any AI generation runs.

New brand (Invent mode): Describe the brand you’re building — the audience, the problem you’re solving, the feeling you want to create. Brand Stack invents a complete brand identity from scratch, including a generated logo. Use this when you’re launching something new and want a fully-fleshed-out brand to start from.

What Brand Stack is not

A Brand Stack is not a Figma file or a design system component library. It’s the upstream layer — the strategic and visual foundation that feeds into your design system, your codebase, and your AI tools. Think of it as the brief your designer would write before opening Figma, packaged in a format an engineer or AI agent can act on directly.

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