Projects

Link personas, products, and documents together in one workspace. Generate research grounded in real customer context.

Projects are where everything comes together. A project links your product, personas, and documents into a single workspace so that every document you generate and every strategy you write is grounded in the context of your actual customers.

Why projects matter

Without projects, your personas live in one place, your documents in another, and your product context somewhere else. Projects connect them. When you generate a document inside a project, Brand Stack feeds your persona data and product context directly into the generation. The result is a document that speaks to real people, not abstract market segments.

This is the difference between a generic “buyer persona” doc and a strategy brief that references specific customer pain points, goals, and behaviors your team has already validated.

Creating a project

Navigate to Projects in the sidebar
Click New Project
Name your project and select which product it relates to
Brand Stack automatically links the product’s personas to the project

You can also create a project directly from a product page. The product and all its personas are linked automatically.

What’s inside a project

A project workspace contains three sections:

Products

The product (or products) this project is about. Product context feeds into every AI generation within the project.

Personas

The customer personas linked to this project. These are the people you’re building for. Their demographics, goals, pain points, and behavioral insights shape every document you generate.

Documents

All documents created within this project. Upload existing docs, add documents from elsewhere in your workspace, or create new ones using any of Brand Stack’s 111+ templates.

How projects improve document quality

When you create a document inside a project, Brand Stack uses the full context of your linked personas and product to generate content. This means:

A competitive analysis written inside a project references your specific customers’ pain points when evaluating alternatives
A go-to-market plan grounds its messaging in real behavioral insights from your persona research
A product brief reflects actual jobs-to-be-done your customers need solved, not hypothetical use cases
A sales enablement doc uses the language and priorities your personas actually care about

The more context your project has, the more focused and useful every generated document becomes.

Project types and examples

Projects are flexible. Here are common ways teams use them:

Product launch

Link your product and target personas, then generate a launch brief, messaging framework, competitive positioning doc, and sales one-pager, all grounded in the same customer context.

Quarterly planning

Create a project for each quarter. Link the personas most relevant to your current priorities. Generate OKR frameworks, sprint plans, and prioritization docs that reflect what your customers actually need.

Feature development

Spin up a project for a major feature. Link the personas who would use it most. Generate a PRD, user stories, and design brief that stay aligned to real user goals and pain points.

Market expansion

Entering a new segment? Create a project with your new product positioning and freshly generated personas for that market. Generate competitive analysis, positioning docs, and GTM plans tailored to that audience.

Content strategy

Link your marketing personas to a content project. Generate content briefs, editorial calendars, and messaging frameworks that speak directly to your target readers’ challenges and interests.

Sales enablement

Create a project for your sales team with buyer personas linked. Generate battle cards, objection handling guides, and discovery call scripts grounded in how your customers actually think and make decisions.

Projects can be published to the Brand Stack community where other teams can discover and learn from your work. Published projects include the personas, documents, and product context, giving other users a complete picture of how you approached customer understanding for a specific initiative.