Getting Started

Set up your Brand Stack workspace and start generating AI personas, documents, and projects in under five minutes.

New to Brand Stack? These guides walk you through everything from creating your account to generating your first customer insights.

Guides

• Create Your Account — Sign up, set up your workspace, and invite your team
• Your Workspace Home — Tour your dashboard, recent work, and quick actions
• Your First Persona Set — Generate research-backed customer personas from a URL or description
• Explore a Persona — Tour the persona profile, chat with your customer, and add research sources
• Create Your First Document — Pick a template and generate a persona-grounded research document
• Start a Project — Link personas, products, and documents into a focused workspace

How Brand Stack works

1. Define your product — Paste a URL or describe what you’re building
2. Generate personas — AI creates research-backed customer profiles you can talk to
3. Create documents — Use 111+ templates to generate briefs, analyses, and strategies grounded in your persona data
4. Organize in projects — Link everything together so context flows between personas and documents

Every AI action uses credits. New workspaces start with 10 free credits, enough to generate 3 personas and a couple of documents.