Downloading Brand Stack Assets

How to download logos, favicons, and other brand assets from your Brand Stack. Covers single-file downloads, section zip downloads, and where assets come from.

Every Brand Stack generates a set of production-ready logo and favicon assets you can drop directly into your project. Here’s how to get them.

Downloading logos

On your Brand Stack detail page, scroll to the Logos section. You’ll see variant tiles for each generated or sourced logo:

• Primary mark — The main brand symbol
• Wordmark — Brand name in typography
• Monogram — Lettermark or condensed mark

Download all: Click the Download button at the top of the Logos section. All variants zip up and download as {stack-slug}-logos.zip, with each file named by variant type.

Download one: Each tile has a download icon in the top-right corner. Click it to save just that variant.

Downloading favicons

Scroll to the Favicons section. Brand Stack generates multiple sizes for different contexts (browser tab, app icon, touch icon).

Download all: Click the Download button at the top of the Favicons section. All sizes zip up as {stack-slug}-favicons.zip.

Download one: Hover over a favicon tile to reveal the download button, then click to save that size.

Where logos come from

For existing brand stacks (generated with a URL), logos are sourced in this order:

1. Your upload — If you attached a logo when generating the stack, it takes priority over everything else
2. Simple Icons — A community-maintained library of brand-canonical SVG marks for thousands of well-known companies
3. Clearbit — A logo CDN indexed by company domain
4. Favicon — The brand’s site favicon as a last resort for the primary mark

If all sources miss, Brand Stack produces wordmark and monogram type variants using the brand’s typography and colors instead of generating a fabricated mark.

For new brand stacks (generated by description), logos are produced by AI from the brand’s visual identity, unless you attached your own logo when generating.

Downloading the full bundle

Click the Download button at the top of the Brand Stack detail page to open the bundle builder. Before the zip is created, a modal lets you choose exactly what to include:

• Identity & Strategy — The text fields: mission, positioning, values, voice, typography
• Color tokens — tokens.css with the full OKLCH-derived variable set for light and dark themes
• Logos — Generated and sourced brand marks
• Favicons — All favicon sizes
• Skills files — skills.md and the structured context files for AI coding tools
• Mockups (opt-in) — Photographic mockups from the Mockup Studio
• Persona images (opt-in) — Generated persona profile and environment photos
• Brand uploads (opt-in) — Any images you uploaded when generating the stack

Heavier categories (mockups, persona images, brand uploads) are opt-in by default so the standard download is a clean, lightweight AI handoff bundle. File counts and byte estimates show next to each category before you build.

Presets let you skip the checkboxes: “AI handoff” selects everything an AI coding agent needs; “Full archive” selects everything.

The full bundle is what you’d drop into a repo or hand off to an AI coding agent. It includes everything the MCP Connector serves through your AI tools, in a portable format.

File formats

Related

• Generating a Brand Stack
• MCP Connector — Use Brand Stack context in your AI tools
• Billing & Credits