Persona Profiles
Every generated persona is a full research document with demographics, goals, pain points, jobs to be done, behavioral insights, and a day-in-the-life narrative.
Every generated persona is a full research document in a rich text editor, not a static card. You can read it, edit it, and build on it with your team.
Profile sections
- Cover image — AI-generated visual representation of the persona
- Archetype name and title — A memorable identity like “The Pragmatic Operator” with their job title and company context
- Demographics — Age, location, education, income level
- Professional background — Job title, company size, career trajectory
- Collaboration and influence — How they work with others, who they report to, who they influence
- Work environment — Remote/office, team size, tools, and culture
- Goals, priorities, and motivations — What drives them professionally and personally
- Challenges and pain points — What stands in their way
- Jobs to be done — The outcomes they hire your product for
- Behavioral insights — How they make decisions, what influences them, how they evaluate tools
- Tools and preferences — Software, communication styles, information sources they rely on
- A Day in the Life — A narrative that brings the persona to life as a real person
- Product relationship — How and why they use (or would use) your specific product
The right side panel
Every persona page has a collapsible right panel with four tabs:
- Chat — Talk to the persona in character
- Comments — Annotate sections with your team
- Contents — Table of contents for quick navigation, plus persona properties at a glance
- Research — Upload sources to refine the profile
Editing profiles
Persona profiles use the same block editor as documents. You can directly edit any section, add your own notes, restructure content, or highlight key insights. Changes are saved automatically and visible to your entire workspace.