Personas

Create research-backed AI personas you can talk to, collaborate around, and use as context for every document and strategy your team creates.

Personas are the core of Brand Stack. Each persona is a detailed, research-backed customer profile you can chat with, annotate with your team, and strengthen with your own research data.

What you can do with personas

• Create personas — Two creation paths based on whether you know your target user
• Explore persona profiles — Full research documents with demographics, JTBD, behavioral insights, and narrative
• Chat with personas — Talk to your customers in character to test ideas and validate messaging
• Collaborate with your team — Comments, real-time editing, and research sources to refine profiles together
• Export for coding agents — Structured skill files for Cursor, Claude Code, and other AI tools

Each persona costs 3 credits to generate.