Templates
Over 111 premium document templates across 9 categories, each designed around industry best practices for product, marketing, research, sales, and design teams.
Brand Stack includes over 111 templates across 9 categories. Templates aren’t empty outlines. They’re structured questionnaires that capture the right inputs, then generate comprehensive documents using your persona context as the foundation.
Template categories
Product
PRDs, feature specs, user stories, product briefs, roadmap summaries, and prioritization frameworks. Built for PMs who need to articulate what to build and why, grounded in customer needs.
Marketing
Messaging frameworks, positioning statements, content briefs, editorial calendars, launch announcements, and email sequences. Every piece speaks in the language your personas actually use.
Competitive Analysis
Battle cards, competitor profiles, feature comparison matrices, and market landscape overviews. Grounded in what your specific customers value, not just generic feature lists.
Research / CYR (Customer Your Research)
Interview guides, survey designs, research summaries, insight synthesis docs, and user journey maps. Start with your persona hypotheses and build from there.
Design
Design briefs, UX audit reports, information architecture docs, wireframe annotations, and accessibility reviews. Anchored in the goals and behaviors of the people who’ll actually use what you’re designing.
Sales
Battle cards, discovery call scripts, objection handling guides, proposal templates, and deal qualification frameworks. Tailored to how your buyer personas think and make decisions.
Business
Business cases, investment memos, market sizing analyses, partnership proposals, and strategic plans. Grounded in real customer data, not assumptions.
Product Ops
Process documentation, team playbooks, onboarding guides, and workflow specs. Structured for clarity and repeatability.
Custom
Start from scratch with your own structure. Brand Stack still uses your linked persona and product context to generate focused content.
Example documents by team
For product teams
- Product Requirements Document — Feature scope, user stories, and acceptance criteria grounded in real JTBD
- Product Brief — One-page summary of what you’re building and why, tied to specific persona needs
- Prioritization Framework — Score features against what your customers actually value most
For marketing teams
- Messaging Framework — Value propositions, taglines, and proof points written in your customers’ language
- Content Brief — Topic, angle, target persona, key messages, and SEO considerations in one doc
- Go-to-Market Plan — Launch strategy, channel mix, and messaging matrix aligned to specific buyer segments
For research teams
- Interview Guide — Questions designed to validate or challenge specific persona hypotheses
- Research Summary — Synthesize findings into actionable insights linked to persona profiles
For sales teams
- Battle Card — Competitor positioning from the perspective of what your buyers care about
- Discovery Call Script — Questions that uncover the pain points and priorities your personas experience
For design teams
- Design Brief — Project goals, constraints, and success criteria anchored in user behavior
Requesting new templates
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