Free Tools
Brand Stack's free tool library. No account, no ads. Every tool runs on the website and — via @brandstack/cli — from the command line, powered by the same engine.
Brand Stack offers a growing library of free tools at brandstack.dev/tools. Every tool is free, requires no sign-up, and runs without ads. They cover the jobs that surface the week of a launch: sizing imagery, checking social cards, tagging URLs, picking colors and symbols.
Every tool exists in two forms backed by one engine (@brandstack/tools-engine on npm):
- The website — visual, interactive, nothing to install.
- The CLI —
@brandstack/clion npm:npx @brandstack/cli <tool>, for agents, scripts, and CI. Works on a clean machine with no credentials, and offline for every tool except the Moonshot Test (whose assessment runs on our servers).
Because both consume the same engine, they cannot drift: same logic, same output contract, and for image tools the same pixels (proven by golden-image tests in CI).
Available tools
| Tool | Category | Runs offline in the CLI? |
|---|---|---|
| Browser Mockup Studio | Mockups & Visuals | Yes, same pixels as the browser export |
| Launch Image Resizer | Mockups & Visuals | Yes — all 17 sizes, same filenames as the browser export |
| OG Image Preview & Builder | Marketing | Build: yes. Preview: fetches the target URL |
| UTM Builder | Marketing | Yes |
| Brand Kit Builder | Brand & Identity | Yes for tokens and the sheet (CLI sheets render type in Inter) |
| Color Palette from Image | Brand & Identity | Yes — deterministic palette |
| Background Shaders | Brand & Identity | Yes for exports; live tuning preview is browser-only (WebGL) |
| The Moonshot Test | Personas & Research | No — needs network to the public API (no account, rate limited) |
| Special Characters | Writing | Yes |
| Emoji Catalogue | Writing | Yes |
More tools are in development. See the full catalog at brandstack.dev/tools.
Looking for the Template Studio? That is an in-app feature for generating reusable mockup compositions, documented under Templates.
The CLI
npx @brandstack/cli --help # list every tool
npx @brandstack/cli launch-image-resizer ./hero.png --out ./launch --zip
npx @brandstack/cli color-palette-from-image ./logo.png --json
npx @brandstack/cli utm-builder https://example.com --source newsletter --medium email --campaign q3
Logged-in workspaces get a second command family from the same binary: brandstack list-brands, get-brand, create-mockup, and the rest of the MCP tool set as subcommands, authenticated with an API key (brandstack login, or BRANDSTACK_API_KEY in CI). Workspace commands and MCP connectors share one server endpoint, so rules and error messages are identical everywhere. There’s also brandstack upload <file>, which puts a local image in your workspace and prints its URL, the step that turns a screenshot on disk into something create-mockup can use. Agents connected over MCP can do the same without any key through create_upload_link. The free tools above never need any of this.
Two things worth knowing:
- Tool URLs are commands. Configure a tool visually on the website, copy its settings link, and pass the URL to the CLI (or hand it to an agent):
npx @brandstack/cli "<settings link>". The URL’s query string carries the full setup. - Subcommands are generated from the tool manifest, so a new tool on the website appears in the CLI without CLI changes.
Do I need a Brand Stack account?
No. All free tools work without signing in — on the website and in the CLI. Some results, like Moonshot Test assessments, can optionally be shared to a public community gallery, which also requires no account.
Can AI agents use these tools?
Yes, by design — and the CLI is the preferred path: it needs no browser, no credentials, and (Moonshot aside) no network. Every tool page still ends with a “How to use” section covering the CLI, browser steps, URL parameters, public APIs, and the output contract, and every tool is served as plain markdown for agents: append .md to any tool URL (like /tools/launch-image-resizer.md), request the page with an Accept: text/markdown header, or start from the index at /llms.txt.
How are the tools free?
Most tools run entirely on your device — in the browser or in the CLI — with no server cost; images and inputs never leave it. The Moonshot Test uses a lightweight AI model on our servers and is rate-limited to 5 requests per hour per IP to keep it free for everyone.