Persona Chat
Talk directly to your personas in character. Test messaging, validate feature ideas, rehearse sales conversations, and explore customer perspectives.
Open the Chat tab in the right side panel of any persona to start a conversation. The AI responds in character based on the full persona profile — their goals, frustrations, communication style, and relationship to your product.
The panel shows the persona’s avatar and name, so it feels like a conversation with a real customer.
Grounded in your research
Chat isn’t limited to the profile summary. It’s grounded in everything you’ve added to the persona — uploaded interview transcripts, linked documents, and research notes in the Research tab — so answers reflect what your actual research says, not just a generic read of the archetype. Starting a fresh conversation greets you with three opening questions generated from that same research to help you get going.
What to use persona chat for
Test messaging and positioning
Write a tagline or value proposition and ask the persona what they think. They’ll respond based on their actual priorities and pain points, not generic feedback.
Validate feature ideas
Describe a feature you’re considering and ask if it would solve a real problem for them. The persona draws on their jobs to be done and behavioral insights to give you a grounded answer.
Rehearse sales conversations
Practice discovery calls, demo pitches, or objection handling. The persona responds with the skepticism, priorities, and decision-making style defined in their profile.
Explore edge cases
Ask about scenarios you haven’t considered. “What would frustrate you about this onboarding flow?” or “How would you explain this to your manager?” surfaces insights that static profiles miss.
Generate content ideas
Ask the persona what topics they care about, what questions they’d search for, or what content format they prefer. Their answers are grounded in real behavioral data.
Web search
Persona chat includes a web search toggle that lets the persona ground responses in real-time information when you need current context, not just the data in their profile.
Cost
Each chat message costs 0.1 credits.